Basit is a hybrid experience and product design leader navigating between art, fashion, architecture, industrial design and interaction through applied strategic design.
Currently living and working in Singapore as Creative Director at ︎Huge on global projects for Google, SK-II, Nikko AM, McDonald’s and more. Before this he was Principal at ︎Eight Inc. Singapore, the San Francisco founded and globally recognized award-winning strategic design firm where he worked on strategic design projects across United States, Thailand, Vietnam, China, Japan, Australia, Germany and Singapore.
He has led brand, experience and product teams to design experiences for businesses across different categories including travel, automotive, hospitality, beauty, banking, fintech, retail, education, fashion, telecommunications, real estate, furniture, furnishings, publishing, arts, museums and cultural institutions.
Pakistan born and Chicago grown. A student of Dutch design who proudly calls Singapore home for the last two decades. Basit’s work has been featured in galleries, exhibitions and publications in over ten countries, across three continents.